Understanding and using your weekly SEO report
Every Monday morning, an SEO report is generated automatically for your website: Where does your site rank on Google for your most important search terms? Is everything technically sound? And what is the most impactful next step? This page shows you where to find the reports, how to read them — and how to get improvements implemented without writing a single line yourself.
Where do I find my reports?
- Log in to your WaaS backend.
- In the left navigation, open SEO Reports under Website.
- You’ll find one entry per week (e.g. “SEO Report KW 29/2026”) with date, overall score and a short summary.
- Click “Report öffnen” / “Open report” inside the entry — the full report opens as its own page in your browser.
💡 The report link cannot be found publicly and is blocked for search engines. You can safely forward it internally, e.g. to colleagues.
If your website runs in multiple languages, you get one report per language (e.g. ”… · DE” and ”… · EN”) — each measured against the matching Google market.
How do I read the report?
The report is structured top-down, most important things first:
Overall score & key figures (top)
The overall score (0–100) combines two things: how many of your target keywords already rank, and how technically healthy your pages are. It’s your week-over-week benchmark — the trend over several weeks matters more than the absolute number.
Executive summary
A table of all target keywords: current Google position, which of your pages ranks for it, and the change versus last week (arrow up/down). Positions 1–10 equal page one on Google — that’s where you want to be.
📌 Why do I see different positions in my own browser? Google personalizes results based on location, search history and login. The report measures neutrally and consistently — that’s what makes the weekly comparisons meaningful. Your own Google search is not a reliable benchmark.
Week-over-week
What moved since last week: improved and dropped rankings, newly ranking and lost keywords. Populated from the second report onwards.
On-page audit
A technical health check per page: page title, description, heading structure, image alt texts, load time. Each page gets a score — 85 and above is good.
Technical checks
Six automated checks of the signals that most often break when a website changes (e.g. redirects, sitemap, error pages). The statuses mean:
| Status | Meaning |
|---|---|
| OK | All good — nothing to do. |
| Review (“Prüfen”) | No acute problem, but an inconsistency worth looking at. |
| Action needed (“Handlungsbedarf”) | Actively hurting your visibility — should be fixed soon. When in doubt: contact us. |
Competitor landscape
Which domains appear most often in the search results for your target keywords — your real competitive environment on Google (not always identical to your classic industry competitors).
Action plan & content recommendations
This is where the report gets concrete: prioritized measures, sorted by impact — from quick wins to strategic steps. The content recommendations are worded so you can implement them right away. The next section shows how.
Implementing recommendations with the AI Assistant
The best part: you don’t have to translate recommendations into copy yourself. Every content recommendation contains a ready-made work order for the AI Assistant in your backend.
Here’s how:
- Expand the recommendation: In the report, under “Content-Empfehlungen”, click “Prompt für den AI Assistant” on the measure you want. The ready-made task text becomes visible.
- Copy: Click “Prompt kopieren” — the text is now in your clipboard (the button confirms with “Kopiert ✓”).
- Open the AI Assistant: Switch to your WaaS backend and open the AI Assistant.
- Paste & send: Paste the prompt (Ctrl/Cmd + V) and send it. The Assistant implements the measure on the page mentioned — e.g. adding a new section with the right heading, or reworking the page title.
- Review & publish: Give the result a quick read — does the tone fit, are the facts right? Then publish. For small adjustments, just tell the Assistant right away (“make that paragraph a bit shorter”).
💡 Tip: Work through the recommendations top to bottom — they are sorted by impact. One or two implemented recommendations per week is plenty; next Monday’s report will show you what changed.
Frequently asked questions
How quickly do changes take effect? Google takes time. Technical fixes and reworked copy typically show ranking effects after 2–6 weeks — patience is part of SEO. That’s exactly what the weekly comparison in the report is for.
Can I change the target keywords? Yes. The keywords were defined together during onboarding, backed by real search volume data. If your offering or focus changes, talk to us — we’ll adjust the keyword strategy. Note: for replaced keywords, the trend measurement starts fresh.
What do I do about “action needed” in the technical checks? We fix many of these proactively without you having to do anything — we see the reports too. If an item is unclear or persists, just reach out through the usual support channels.
An old report link no longer works? Reports normally stay available permanently. After major changes (e.g. a domain move), old links can become invalid — the entries and new reports in your backend are not affected.